Apple popularized the shiny white gadget with their iBooks, iMacs, and iPods.  Then the MacBook came out.  For $200 more, a more featured model was available in black.  This set off a revolution, as people payed more money just so they could get their laptop in black.  The iPod line soon followed this new trend, also becoming available in black in some of the higher-end models.  Then the iPhone was released with a glossy black front and metal back, and white was replaced completely in the iPod line by silver.  Around the same time, the iMac was replaced with a black and silver version too (but with a white mouse…?)  This morning, Apple announced the 3G iPhone.  This newer iPhone is available in all black (no silver), but if you buy the 16GB iPhone ($100 more), you can get it in white.  It’s amazing how quickly trends have completely reversed.  Just two years ago, white was standard and black cost more, and now black is standard and white costs more.  The circle has been completed (White -> Black -> Silver & Black -> White)!  Are you trying to set trends, keep up with them, or just confuse everyone???  Make up your mind Apple…